H E Y L I N N I .: fashion

FashionLane: One Stop Destination for Affordable Clothes

By heylinni - 2:39 PM

Alright alright, now I said I would stop promoting my Youtube vids here, I know :) BUT, I'm still chucking my Autumn lookbook here for today, simply because I want to introduce to you and take you through my experience with FashionLane, the site where I discovered beautiful beautiful discounts that allowed me to buy these clothes :')
So first off, let's get all the silly promotion stuff out of the way... here is the videoooooo:

I'm actually pretty happy with it. I see it as part 2 of my Style Lookbook series with the Polo Lookbook being the first part. That was one of my proudest videos to date so make sure you guys all watch that!! This one has the same squiggles and doodles, as well as fast cuts and strange editing - I've also added a little bit of story into it! Basically, it's showing that fashion can make any gloomy day fun and interesting :D Hehe that's the beauty and creativity that fashion brings.

Anyway, the point of this post was to do a short introduction on FashionLane to you guys. Just because I found it was a super easy place to navigate and find a centralised location to discover all the current ongoing discounts and sales. It's a startup founded in 2014, by two 'bootstrap' entrepreneurs who wanted to aggregate sales and coupon codes from all different fashion boutiques and present them in order of biggest discount. This makes online shopping so much more convenient for all of us. Especially me personally, I like to browse online only to find the best sales and buy those clothes. Because essentially, I find that buying clothes online and in person without sales is pretty much same price, but you just get online stuff slower because of shipping. FashionLane already incorporates up to 208 online stores including ASOS, Bonds, Boohoo, General Pants and THEICONIC for women.

The website itself also looks really clean and professional, so you feel more compelled to go on it. Honestly, if the website was ugly, I wouldn't even look twice at it, because it just makes me feel uncomfortable and untrusting, as if it wasn't legit. FashionLane splits the sales into a couple of sections - women, men, girls, boys, brands, stores and today's sale. It's got an up to date system, so everything is quite real time and you don't get the case where you see a sale on there, go to that particular store, and it turns out the sale actually ended yesterday! That's actually the worst!! haha

For me, I was only interested in Shop Women's so let's go through there, and I'll take you through my user journey to finding fun, interesting and affordable clothes for my uni budget.

When you click on Shop Women's, it'll take you to the main women's navigation page for searching products. The website is clear and easy to use. There is a side bar for all navigation purposes. You can filter whatever you like, so products can be customised to your preferences. One complaint I'd give though is that they give SO many options to filter things just splat on the page - I'd probably recommend putting some things in a drop down list or radio button.

Let's take a closer look at the side navigation bar. Firstly, you can choose whether you only want to see sale items. The second part is looking at WHEN the price dropped. I have no idea what this does for you, or what value it really brings. Maybe the more recent ones are better because they're less likely to have expired coupons? Or idk, maybe some pro uers select a certain day for strategic purposes hahah. Next, you can select the price range, so you could just choose to filter to $0 - $5 if you like hehehe! To save more money, you can also select a minimum discount rate. Then, you are able to choose which gender clothes you are looking for, as well as filtering down even more to the category - clothing, accessories or shoes. On the contrary, if you have no particular preference, just leave it be and let the site show you their magic.

The last thing you can select in this side bar is the shop or brand you want to look at. I've just chosen four: ASOS, Boohoo, Rebel Sport and The Iconic. There is a huge selection catered towards any girl with any style here.

After doing all the filtering, you can see all the search results. As you can see, they are now displaying clothes with awesome deals from on the four brands I picked. And wow, those are some deals haha from $119 to $9.50? WTF crazy. Sometimes on the top of the search results, they will also display all the general coupon codes for each site - for example, if The Iconic has 60% off everything if you enter a code, FashionLane will show that deal right at the top.

Another cool feature is this email notification. Basically you have set your styles and preferences, so when you click 'Set Sale Alert' in the top right hand corner, it'll give you a popup alert. This prompts you to put in your email address so you can constantly monitor the sale prices, without having to keep coming back and revisiting the page. This makes the whole user experience so much more convenient and awesome.

To view more details about the product, just hover over the product. It'll show the brand, which sizes are remaining, when FashionLane last checked the discount and some more information/options. If you click on to buy the product, it'll take you to the actual online store you were looking at.

FashionLane isn't a retailer - they're merely a shopping site for finding the best fashion sales. If you have a store you want included, simply submit a store request to get them added to the list.

So what did I end up buying? Everything from THEICONIC! I discovered through FashionLane that THEICONIC was having a 40% off sale, so I got heaps of things for really cheap (cos they were already on sale tooo.

1. Nike Tennis Ultra Classic Leather - Red

Original Price: $139.95

Bought for: $67.18

2. Surry Tee Dress

Original Price: $49.95

Bought for: $17.95

3. Ellen Jewel Block Heels

Original Price: $59.95

Bought for: $14.40

4. Taniqua Jewel Flats

Original Price: $29.95

Bought for: $7.20

5. Zaira High-Neck Crop Top

Original Price: $29.95

Bought for: $9

So there concludes my awesome shopping haul experience zzz wth FashionLane and THEICONIC heehee :) Very happpy so I wanted to share my secret to many clothes with all you guys! Hope you enjoyed, found this post informative and helpful and gained something from it.

Thanks for reading!

xx Heylinni

Please remember to like my Facebook page for daily updates about my blog!!

♡♡♡♡♡♡♡♡♡♡♡♡♡♡♡♡♡♡♡♡♡ Go shopping for Kfashion with Heylinni!

6 Comments

cute

Sockflow Subscription Box Review

By Unknown - 10:45 AM

4 Comments

fashion

Shopping in Shibuya [Heylinni Japan Experience!]

By heylinni - 3:25 PM

Not sure if you guys saw on my Youtube channel yet, but I've posted my second Japan Vlog! These are coming out around every two weeks - coz I'm a noob, slow editor hurhur. I'm trying to stick to my goals of posting on this blog every week, on my Youtube every 2 weeks and on Instagram every few days, but it's so hard! Work is taking up a lot of my time, even though I'm a bit useless there hahahah ~
Day 2 was at Shibuya! My heaven! Shibuya is the place to be for fashion - especially the trendy, teen fashion that's more mainstream. There's more Western stores like Forever 21, HnM and Zara, as well as some awesome Japanese stores like Nadia, FIG&VIPER and Liz Lisa. It's the perfect mixture for a fashion lover's paradise. Plus, as you may know, Shibuya houses one of the best girl's department stores in Tokyo ~~ Shibuya 109. It's got 10 floors of clothing stores, endless beauty products, shoes and cafes on the top level. I went to 109 two years ago and loved it so much that I had to annoy my family into going back on a separate day hehe. The prices in Japan really aren't too bad either, with most clothes ranging from 2900-5000 yen (aka $29-$50). For men, there's a Men's 109 across the street from Shibuya109 as well :D
I think we easily spent our whole day shopping, with little breaks in between for food. Unfortunately, this absolutely destroyed Sacha, who is not as much of a reckless spender as me, hence she got bored a lot quicker than I did (sawrrryy). So yeh, definitely don't recommend this as a place to go for a day with people who want to do the touristy stuff, because they will go crazy from the endless shopping. Hope you enjoy the video and the editing that goes with it! I got a bit sad reminiscing this great day HAHAHA

Shibuya is super easy to get to by train. You take the Yamanote line and it is one of the major stations, so it's straightforward to navigate. One of the biggest attractions for tourists in Shibuya is the famous five-way crossing, which I'm sure you all remember from Fast & Furious 3: Tokyo Drift! What an awesome scene that was. You can look out to it from the windows at the train station and it really is an amazing sight. One moment, there are tons and tons of people crossing, nekmin the street is clear and only cars are on it. Near the train station and the crossing as well is this cute statue of Hachiko, the faithful dog. I got soo excited seeing it this time, because I watched Hachiko: A Dog's Tale last year and I loved the movie so much ~~ hehe I cried a lot too. Definitely recommend that movie to EVERYONE and if you hated dogs in the beginning (not sure who would though), you'll end up wanting one for yourself. The premise of the film is a beautiful Akita waiting at the station everyday for his owner, for 10 years after his masters death!! I find it unbelievable how dogs can have such golden hearts and be so loyal and just absolutely fantastic. ANYWAY, moving on from that AHHA, the statue had a cute cat sitting under Hachiko as well, which was sweet. It made it seem like he had a new friend :3

Our train trip in the morning was so nice. The stations are cute and anime-looking and we were so happy to find out that Japan stations play the most exciting music whenever a train arrives. It's as if they're celebrating our arrival. I definitely think Sydney trains could take a page out of Tokyo's book, because the transport there was just so much better. We never had to wait more than 5 minutes for a train and the seats would always be heated for the winter.

Hey look! It's Shibuya crossing :D

Tokyo is so absolutely beautiful in the day and night. In the day, it looks bright, colourful and fresh, but at night, all the lights come on and it's exciting, fun and lively too. For sure, a city that doesn't sleep.

We were a bit silly with the shopping though and went straight to Zara and Forever 21 - places we could shop at any time back home. But to be fair, their clothes were a hell of a lot cheaper than in Sydney and also, they had a really different style of clothing. I bought so much good stuff from there. Afterwards, we went to more Japanese boutique stores, which had unique stuff :) Didn't get to make it through all of 109, so we had to go back later on in the trip!

We also went ADIDAS. Adidas has a giant store right in the middle of Shibuya shopping district, and lucky for me, it was New Year's sales. There were heaps of things 50% off and the store was teeming with people. I felt like I was on a high tbh hehe